Groupiehead Services

Your Outsourced Marketing Director

Many small businesses reach a point where they know marketing is important, but they don’t necessarily need — or can’t justify — hiring a full-time marketing director.

That’s where Groupiehead fits in.

Some clients hire me not just for a specific project, but to serve as their outsourced marketing director. Instead of hiring a full-time employee with salary, benefits, and overhead, businesses can bring in experienced marketing leadership only when they need it.

In this role, I help guide marketing decisions, plan campaigns, and ensure all the moving pieces — websites, advertising, design, and messaging — work together effectively.

What makes Groupiehead different is that I don’t just oversee the work. Most marketing directors primarily manage outside vendors and agencies who actually produce the work. With Groupiehead, the person helping develop the strategy is also the person creating the website, designing the materials, and running the campaigns. That combination of strategy and hands-on execution keeps projects efficient, costs under control, and communication simple.

For many businesses, it’s the closest thing to having a marketing department — without the cost of building one internally.

Websites That Work

Your website should be more than just an online brochure — it should be the foundation of your marketing.

Before building a website, I often help clients think through their marketing plan first. That way the site is designed to support future advertising, search visibility, and customer conversion instead of just looking nice.

When your website is built with strategy in mind, it becomes a powerful tool that attracts new visitors, answers their questions, and turns them into real customers.

Services often include:

• Website Design & Development
• Creative Content Planning, Coordination and Writing
• SEO-Ready Content and Coding
• AI Search-Ready Content, Coding and Structure
• Landing Pages for Advertising Campaigns

A good website is the starting point — but it’s what happens after launch that really drives results.

Advertising That Brings In Customers

Once the foundation is built, advertising can bring the right people to your business.

Online advertising platforms like Google and YouTube allow businesses to reach potential customers at the exact moment they are searching for a service or product.

When campaigns are set up correctly, you’re not paying for random exposure — you’re paying to appear in front of people who are already looking for what you offer.

Advertising services often include:

• Google Search & Performance Ads
• YouTube Advertising
• Display Advertising
• Social Media Ads
• Target Market Campaigns
• Conversion & Call Tracking

The goal isn’t just to run ads.
The goal is to connect advertising directly to your website and marketing strategy so it produces measurable results.

Social Media That Supports Your Marketing

Many businesses think social media means posting photos every week.

In reality, social media can play a much larger role in helping your business stay visible and connected with customers.

Well-managed social media helps businesses stay active online, engage with customers, improve search visibility, and expand their reach to new audiences.

Social media services may include:

• Social Media Account Setup and Management
• Content Creation and Posting
• Responding to Comments and Reviews
• Event Creation and Promotions
• Social Media Advertising
• Analytics and Performance Tracking

Some clients want full management. Others simply need help strengthening what they already do.

Branding, Design & Marketing Materials

Your brand is how customers recognize and remember your business.

From logos and websites to printed materials and online graphics, strong visual design helps your business appear professional and consistent everywhere customers see you.

With a background in art and decades of design experience, Groupiehead produces creative work that supports the larger marketing strategy behind it.

Common design services include:

• Logo Design and Brand Development
• Business Cards and Stationery
• Brochures and Menus
• Social Media Graphics
• Website Graphics and Imagery
• Print Design and Production Management

When your branding is consistent across everything you do, it strengthens recognition and trust.

Additional Creative & Technology Services

Marketing and creative work continue to evolve, and over the years I’ve developed experience in several additional areas that can support client projects in unique ways.

One area where many businesses are currently looking for guidance is Artificial Intelligence (AI). I help clients understand how AI tools can be used effectively inside their business — from improving marketing workflows to automating repetitive tasks. In some cases that means consulting and training. In others, it means helping build custom AI-driven processes that assist with content creation, research, customer communication, and other operational tasks that can save time and improve efficiency.

Video is another powerful tool for businesses today, especially on platforms like YouTube. With more than 30 years of experience in video production, I can help businesses produce professional video content, edit existing footage, and develop strategies for using video as part of their marketing. I also coach creators and businesses on how to grow YouTube channels toward monetization and long-term success. My own channels have grown to more than 130,000 subscribers and nearly 9 million views, providing real-world experience in building and managing successful video content.

Music production is another creative service I occasionally provide for projects that require custom audio. This can include advertising jingles, background music for videos, and original music for marketing content.

Music has been a large part of my career as well. Over the past two decades I’ve been a member of several successful bands, most notably as co-founder and co-owner of Ten Year Vamp. The band has opened for more than 50 well-known national acts including Aerosmith, Bon Jovi, Lifehouse, Eddie Money, and Nickelback. Original Ten Year Vamp songs have been licensed by major television networks such as CBS, ABC, MTV, FOX Sports, Showtime, and TLC, as well as organizations like the NHL, NASCAR, MLB, Adobe, and Dockers.

While these services aren’t always the core focus of a marketing project, they often become valuable tools that help businesses create stronger content and stand out in creative ways.